With the improvement of living standards, people's demand for quality is more and more obvious, and the expression of brands is becoming more and more personalized. Consumers are more interested in their own brands when shopping. This is especially true in clothing and footwear companies.
As we all know, RFID is a fast and efficient technology that solves the problem of fast storage and accurate inventory of clothing, saving a lot of labor costs.
However, on the market side, the intuitive identification of traditional clothing products is very difficult. The tag used in the product is usually very simple. It does not increase the effective anti-counterfeiting function. It simply labels the brand, model, size and other information. Pseudo. Driven by profits, individual unscrupulous merchants falsified and sold fake brand shoes and clothing, and applied brands and trademarks to obtain high profits at extremely low production costs.
Take a well-known brand as an example, there are many sales channels, online sales platforms on the cable, offline physical retail stores, and commercial supermarkets are also selling. It is very difficult for enterprises to manage, but for consumers, it is inevitable to consume. Troubled when shopping.
For these practical problems faced by enterprises, we can use the combination of anti-counterfeiting technology + RFID technology to solve the problem. There are several anti-counterfeiting technologies that can be used in the apparel industry:
The first is paper security. The sunroof safety line anti-counterfeit paper will be embedded in the paper in the papermaking process. The paper is partially buried in the paper and the distance is relatively accurate. This papermaking method is produced by a professional paper mill. The threshold for fraud has been greatly improved.
Moreover, this kind of technology is adopted in the renminbi and has a good basis for mass cognition. It has been promoted by many media and financial institutions, and there is no need to train consumers. It is a low-cost and effective security anti-counterfeiting method.
(The safety line buried on the back of the tag)
In addition, we can create a brand-specific special edition paper by personalizing the security thread paper. This special edition of the paper has a minimum order quantity, shielding a part of the fake manufacturers on the production scale.
The second is to combine digital security. Apparel companies can choose domestic excellent anti-counterfeiting traceability platform, through the query portal provided by the platform, such as: WeChat public number, QR code scanning, 400 phone, SMS, website query, etc.
The third is anti-counterfeiting of special anti-counterfeiting technology. Special anti-counterfeiting technology, through advanced production technology, to achieve the anti-counterfeiting characteristics of different products, such as temperature-changing ink technology, when the user puts his hand on the clothes label, due to temperature changes, the color change of the tag. While achieving the anti-counterfeiting effect, it also increases the interaction between the product and the user, optimizing the customer experience. Here, we chose the convexity and anti-counterfeiting anti-counterfeiting with high aesthetics and practicality to be used on the tag. So why use this technology on the tag?
(laser holographic butterfly pattern real shot)
Because the laser holographic area has a beautiful color, high-grade metallic luster and a strong three-dimensional sense, as a first-line anti-counterfeiting technology, consumers can identify the authenticity by simple methods such as naked eye observation or hand touch, which is a popular anti-counterfeiting technology. . In addition, no special instruments and tools are needed for identification. This first-line anti-counterfeiting technology is also increasingly favored by manufacturers and consumers.
In short, these kinds of anti-counterfeiting technologies and RFID can be used in combination, and can also be selected and used in any individualized way to make the tag more unique and conform to the characteristics of its own clothing brand, so as to enable consumers to recognize the true and false at a glance, let them rest assured Purchase, automatic check, and shield fakes, so that clothing companies can easily maintain the brand image created by the brand and enhance the brand value of the product.