1. Project background
As a traditional labor-intensive industry, the competition in the apparel industry is becoming more and more fierce. With the development of information technology, enterprises have evolved from pure cost competition to competition for production efficiency, logistics response chain, and intelligent management of stores. In particular, the clothing store directly faces the final consumer. The management efficiency and customer experience of the store will directly affect the brand image, profit margin and competitiveness of the apparel company.
Compared with RFID clothing smart store applications, traditional clothing stores generally have the following management bottlenecks:
Bar code management, time-consuming and laborious
Barcode as an intelligent way, although its intelligence is much higher than before, it still requires a lot of manpower and material resources;
Costume search takes a long time
The clothing that has special requirements for customers is found in hundreds of pieces in the store. If it is not placed according to regulations, it will be like a needle in a haystack.
Inventory count is not accurate
Only inventory accounts are counted at the time of inventory, they cannot be checked against the physical accounts, and the inventory data cannot be trusted.
Sales management is not scientific
Can not effectively tap the sales opportunity, is not conducive to data analysis, sales management has a lot of room for improvement
Poor customer experience
The fitting time is long, the cash register is queued, the member management is more traditional, and the customer experience is worse.
Therefore, how to induce more advanced information means and realize the application of RFID clothing smart stores is the change of store management that more and more clothing brands try to build.
2. RFID smart store management application technology application
RFID is a new generation of automatic identification technology, which can work in a variety of harsh working environments, can penetrate certain obstacles to identify and penetrate well; it can also identify moving goods and can be identified in batches; RFID tags are also Data can be erased and written repeatedly, and tags can be reused. It is the core technology in the field of Internet of Things.
A typical RFID application system consists of three parts: an RFID tag, consisting of a coupling element and a chip, each tag having a unique electronic code attached to the object to identify the target object; an RFID reader (Reader), reading Devices that take (and sometimes write) tag information can be designed to be handheld or fixed; MiddleWare: RFID antenna (Antenna) (acting as an intermediary between the RFID tag and the application system, is the application system and Software for data inflow and data flow between readers.
Utilizing the technical principles and technical characteristics of RFID, RFID tags and clothing are managed, added to the specific business processes of the clothing store, and specific RFID reading devices are deployed, which can realize the application of RFID clothing smart stores.
3.RFID smart store management application system
The core of the RFID clothing smart store application system is to write the important attribute information of a single piece of clothing into the RFID electronic tag, and after the garment is finished, the electronic tag and the clothing are correspondingly bound, so that the clothing flows through the entire store. In the whole process, the application system acquires the electronic tag information through the RFID reading and writing device, and achieves the purpose of application management of the RFID clothing smart store.
3.1 RFID smart store management application label management
The label is the basis of the application work of the entire RFID clothing smart store. At the front end, each electronic tag needs to be encoded, and then bound with the clothing to complete the identification of the clothing information by the electronic tag.
By using RFID tag identity uniqueness, by attaching, embedding or embedding an RFID tag on each piece of clothing, it is possible to completely solve the problem that the clothes cannot be recognized and tracked when packing, and to achieve accurate packing.
The label of the RFID clothing smart store application is initialized and printed by the RFID printer, and the barcode information can also be printed on the label.
3.2RFID Smart Store Management Application Supply Chain Management
The RFID miniaturized reading platform is deployed in the store warehouse of the RFID clothing smart store application system. When the garment arrives at the enterprise, the garment completes the storage of the goods in batches without opening the box, and verifies the inbound order and the inbound data. To ensure the consistency of logistics and data flow.
3.3RFID smart store management application clothing inventory
Through the RFID handheld reader or dedicated inventory device, you can inventory the goods in the store and store backstage in real time, and generate reports according to the area, according to the actual position, generate the specified format data according to actual requirements, upload in real time or offline mode. Go to the management system of the RFID clothing smart store application. The application of RFID technology has greatly increased the inventory speed and freed the staff from the tedious work. It also improves the grasp of the accuracy of inventory data in RFID clothing smart stores.
3.4 RFID Smart Store Management Application Smart Fitting Room
The RFID-enabled display screen is installed in the fitting room of the RFID clothing smart store application, which can display the detailed information of the clothing in the fitting, including the wearing effect, matching recommendation, etc., and it is convenient for the customer to directly The clerk's interaction, changing styles, styles, matching clothing, etc., provide more personalized service.
3.5RFID smart store management application smart shelf
For the flagship products in the store, or specialized products, RFID reading devices can be deployed in the display rack. In the process of picking up the product by the customer, provide detailed information display of the product, intelligent replenishment after the product is sold, and record and analyze the data in the background, realize the behavior analysis of the customer, and improve the application of the smart clothing store of the RFID clothing. Data management.
3.6 RFID Smart Store Management Application Quick Find
Finding goods for each RFID clothing smart store application, will be a very cumbersome, time-consuming and laborious thing, it is easy to cause the loss of prospective customers or poor consumer experience, become a very simple thing. RFID handheld devices are used in RFID clothing smart stores. By locking the specified clothing information, it is convenient and quick to find the designated clothing.
3.7 RFID smart store management application fast cash register
Through the fixed RFID cash register equipment, the system can collect the customer's selected product information efficiently and accurately, and produce the sales list, which greatly saves the checkout time, enables the customer to have a good shopping experience and enhance the brand image.
3.8 RFID smart store management application anti-theft loss prevention
When the unpaid goods leave the storefront, the RFID access control device of the RFID clothing smart store will detect the behavior in time, and alarm in parallel to avoid the loss of the enterprise.
RFID clothing smart store management system can help stores significantly reduce inventory time, improve inventory accuracy; enhance store appeal, increase customer stay time in the store; grasp the potential needs of customers, make the service more accurate and accurate; improve customer shopping experience Satisfaction, optimizing inventory management, bring significant economic and social benefits to apparel companies.
4. RFID smart store management application key technology
RFID clothing smart stores can involve more management processes, different business management has different product forms, and its key technology lies in the efficiency and accuracy of RFID data collection.
As the world's leading manufacturer of RFID devices, ThingMagic's core products feature 750 tags per second read speed, powerful multi-label anti-collision algorithms, and high-speed information reading and processing capabilities to ensure stability and accuracy. Under the premise, maximize the management efficiency of the clothing store.
At the same time, ThingMagic products have the characteristics of small size, high protection level and suitable for harsh working environment. They can be quickly integrated into different product forms according to the diversified needs of RFID clothing smart stores to achieve different goals.